The IP usage dimension shows what type of network each of your ad clicks came from. Use it to spot where bad traffic is coming from.
- Where: in your reports table, click Add dimension and select IP usage.
- Why it matters: traffic from some network types (especially Hosting) is far more likely to be bad traffic.
IP usage values
There are four types plus a dash for unclassified clicks.
Value | What it means |
|---|---|
Consumer | Home or mobile internet connection from a regular ISP |
Corporate | Business or organization network |
Hosting | Data center, cloud server or hosting provider. Real users rarely click ads from here, so bad traffic rates are usually near 100% |
Reserved | The IP is reserved by its internet provider for a specific use, such as consumer or data center |
– (dash) | No network type is available for that IP |
Reserved vs. dash
Both labels come from our IP intelligence data. They mean different things:
- Reserved is a known network type. The IP is set aside by its internet provider.
- – (dash) means we have no network type for that IP, so the field is left blank.
Reading the numbers
Reserved and dash rows usually hold very few clicks, so their rates swing to extremes.
- Example (Performance Max): dash = 3 clicks at 0.0% bad traffic. Reserved = 2 clicks at 100.0%, 2 sources blocked.
- A 100% or 0% rate on a handful of clicks is not a trend. Judge by click volume first.
- Focus on Consumer, Corporate and Hosting rows. They carry almost all traffic.
FAQ
Why do I see a dash (–) instead of a type? We have no network type for that IP. This affects a very small share of clicks.
Is Reserved traffic bad? Not by itself. Check the click count first. Small rows can show 0% or 100% from just a few clicks.
Why is Hosting traffic almost always blocked? Hosting IPs belong to data centers and cloud servers. Real customers rarely click ads from them, so they are a strong sign of bots.