When an exclusion is created in ClickGuard, manually or when protection settings (rules) are triggered, ClickGuard instructs Google Ads to create an exclusion record for the affected campaign(s).

These instructions include:

• IP address blocks
• IP range blocks
• Audience exclusions
• App & domain placement exclusions
  

In the back, ClickGuard sends a command to Google via Google Ads API and awaits for the response to confirm that the given entity is excluded.